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La adopción del Data Analytics será exponencial en los próximos tres años

El 40% de las empresas ya están utilizando la analítica de datos en funciones clave de negocio como ventas, desarrollo de productos y marketing, y un 23% más tiene previsto implementarla en los próximos 12 meses, según un estudio realizado por Forrester Consulting para Atos, líder en transformación digital. Una tendencia que anticipa un crecimiento exponencial del Data Analytics a pesar de que todavía existen ciertas barreras que dificultan su adopción.